Adecco is partnering with a Technology Multinational Corporation company to search for a Marketing Manager

The Opportunity

This role is starting off as contract position

Focus: Lead the strategic development and implementation of the APAC social influencer blueprint in close partnership with Global social influencer marketing team and local markets and product teams

Office location: Central

Working hours: Mon - Fri (Office Hours)

The Talent

Education: Bachelor and above

5-8 years of relevant and deep social influencer marketing experience in the entertainment, sports or FMCG industry.

Deep knowledge of the social influencer and creator industry and ability to apply strategic thinking to solving for critical business gaps.

Strong track record of building successful influencer programs that drive impact to brand and business results.

Have leveraged a sound data driven approach beyond pure relationship to build a sustainable influencer model.

Have the creative judgment and experience to drive outstanding influencer collaboration social campaign creatives.

Familiar with social creator tools and social media tools such as Brandwatch, Meltwater, Sprinklr etc

The Job

Lead the strategic development and implementation of the APAC social influencer blueprint in close partnership with Global social influencer marketing team and local markets and product teams.

Launch a successful pilot of the data-driven influencer marketing approach in APAC and set a clear path for scaling across APAC

Roll out the global social influencer marketing training program to all APAC marketers and guide teams to upskill with literacy and know-how to fully tap into social influencer marketing

Set a solid foundation of infrastructure, processes, governance and guardrails for influencer marketing in APAC to safeguard the brand

Conduct an influencer campaign, spend and execution audit for APAC and present to key stakeholders of key gaps and business opportunities that will inform the longer term APAC influencer strategy.

Roll out the multiple global influencer programs successfully and effectively in all key APAC markets.

Test and learn the global data-driven influencer marketing approach for a 6 months pilot and consolidate learnings for scaling.

Build infrastructure and standardize tooling for APAC.

Next Step

We could contact you in the soonest time if you directly send your resume to: kaihoe.ling@adecco.com

Email Topic: Apply: Marketing Manager

We regret to inform that only shortlisted candidates will be contacted

Ling Kai Hoe

Direct Line: +65 6697 7174

EA Licence Number: 91C2918

Personnel Registration Number: R22106166