Digital Marketing Executive (B2B/B2C-SEM/PPC)
Location : Orchard - Near Somerset MRT
Working hours : Monday -Friday, 9.00am-6.00pm
Salary (commensurate with experience): Up to $4700 + 1 month completion bonus + 14 days annual leave + Medical reimbursement + 2 days Family Day
Duration : 1 year contract - convertible or renewable
Industry : Power Generation
Main Responsibilities:
Develops and takes ownership of the digital marketing strategies and frameworks for innovative campaigns, which include development of initiatives to influence and convert potential customers
Develops creative contents and engagement programs as part of enhancing customer experience and brand campaigns, which entails close liaison between external creative agencies and internal teams on the development of artwork for the product launches, campaigns and promotions
Implements marketing campaigns for our brands, ensuring effective communications with different stakeholders like internal departments, creative/ media agencies and other external vendors on the creation of marketing deliverables
Collaborates with internal teams to execute omnichannel promotions
Responsible for web management as well as any digital initiatives e.g. SEM, SEO and Social Media Marketing
Leads the digital analytics and performance tracking function
Monitors and administers web analytics dashboards, reports with key reporting tools to point out key areas of importance in accordance to business requirements
Support special ad hoc projects, not limited to Digital Sales
Ensure proper usage and accurate tracking of marketing budget
Requirements:
Degree/ Diploma, preferably with at least 2 years of experience in marketing, brand building and marketing communications
Marketing experience in both B2B and B2C will be preferred
Candidate without experience is welcome as full training is provided
Experience in Search Engine Marketing (SEM)/ Paid Search (PPC) and in-depth experience with website analytics tools is an advantage
Able to start work in short notice
Email to joie@searchpersonnel.com.sg
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