Our client, a renowned UK-based international education group establishing its new campus in Singapore, is seeking a Marketing Executive to support the Marketing and Partnerships teams in establishing and maintaining a strong digital and community presence for the school. The role involves executing marketing initiatives, producing content, coordinating in-school and outreach events, and conducting strategic outreach to attract prospective families and stakeholders, in alignment with the school’s brand and admissions strategy.

Key Responsibilities:

1. Events Management – Admissions Focused and Community Outreach only.

Support in the coordination and execution of in-school and outreach marketing events.

Engage with current and prospective parents to foster positive word-of-mouth and uncover marketing opportunities.

Organise marketing materials, event logistics, and support pre- and post-event follow-ups.

Maintain and update the Marketing Events Calendar, ensuring key events and campaign timings are planned well in advance.

Coordinate photography and videography for major school events by planning monthly and briefing stakeholders at least three working days in advance.

2. Collateral Production

Assist in the creation of branding and promotional materials, adhering strictly to the school’s brand guidelines.

Ensure marketing content is accurate, consistent, and regularly updated.

Coordinate with vendor to ensure timely production and delivery of collateral.

3. Content Marketing

Collaborate with the Marketing team on blog writing, student/staff stories, and public relations content development.

Proactively identify student and staff success stories for use in marketing and reputation-building initiatives.

4. Website Management

Review and update website content regularly to ensure accuracy and relevance.

Ensure downloadable content such as newsletters, brochures, and school policies are kept current.

5. Liaison & Coverage

Work closely with the Head of Marketing (In-School Activities) to manage the monthly social media content calendar.

Support coverage of events through photography and video, with key event requirements agreed monthly.

6. Reporting & Analysis

Compile monthly social media performance reports, including analysis of engagement rates and strategy insights.

Prepare monthly summaries of completed initiatives and highlight upcoming projects and priorities.

7. Social Media Management

Assist in developing and executing strategies to enhance social media presence and engagement.

Maintain an events-aligned content calendar for social platforms.

Participate in online community groups to widen the school's reach and attract new audiences.

Monitor engagement and ensure timely responses or escalations where necessary.

8. Operations & Inventory

Conduct monthly stock checks of promotional and branded items (e.g., banners, flags, gifts) and coordinate replenishments.

Maintain a multimedia content bank for campaigns and long-term use. Ensure media in the bank has been cleared by school as per safeguarding policy.

Review and improve communication templates and tools (e.g., newsletters, event invitations, creative assets), including providing design and development support as required.

9. Administrative & Ad-Hoc Support

Provide administrative assistance to support partnerships and enrolment efforts.

Support with cross-functional tasks and coordination as required for marketing and community outreach activities.

 Requirements:

Graduate or Postgraduate qualification in Marketing, Communications, or a related field.

1 to 3 years of experience in executing marketing campaigns.

Hands-on knowledge of social media platforms and digital marketing strategies.

Excellent organisational skills with the ability to manage multiple tasks concurrently.

Strong attention to detail and ability to meet tight deadlines.

Experience supporting event planning and execution is preferred.

Application Process

 Please submit your resume to Shirley Tan at Shirley.tan@cornerstoneglobalpartners.com quoting the role quoting Marketing Executive. Only shortlisted candidates will be contacted.

EA Licence Number: 19C9859

Registration Number: R21103665