We are seeking a commercially driven and strategic individual to lead and grow the Wholesale and Retail Channel for a well-established international brand in the FMCG/beverage industry.

This role will focus on managing key distributor relationships, expanding presence across retail channels, and driving profitable growth through commercial planning, customer engagement, and team leadership.

Key Responsibilities:

Lead strategic development and execution of sales plans across wholesale and retail channels.

Manage and grow relationships with key distributors and retail partners, including supermarkets, convenience stores, and specialty retailers.

Oversee sales and promotional planning to increase distribution, rotation, and brand visibility in-store.

Collaborate cross-functionally with marketing, finance, and operations to align on business goals and execution.

Coach and manage a small commercial team, driving performance and operational excellence.

Monitor competitor activity, pricing trends, and customer insights to inform strategy.

Lead negotiations, trade terms discussions, and the execution of joint business plans with key accounts.

Requirements:

More than 8 years of experience in FMCG sales with strong exposure to wholesale and retail channel management.

Proven track record managing distributor networks and modern retail accounts (e.g., supermarkets, convenience chains, specialty stores).

Excellent leadership, negotiation, and stakeholder management skills.

Next Steps:

Prepare your updated resume (please include your current salary package with a full breakdown such as base, incentives, annual wage supplement, etc.) and the expected package.

Apply through this application or send your resume to jennifer.lie@adecco.com in MS Word Copy. We'd love to hear from you!

We regret that only shortlisted candidates will be notified.

Registration No. R22107911